Hurrican evacuee spoke candidedlywith local media about his experiences.


Katrina Report 2005

Local CEO visits Houston to survey evacuees in the wake of Katrina
ATLANTA, Georgia- September 28, 2005- Armed with hundreds of surveys and a handy camcorder, CEO of Atlanta-based Noble Insight La Detra White visited shelters in Houston, Texas to record personal accounts of the Hurricane Katrina relief efforts.

“I felt it was important to accurately document what these [evacuees] are going though,” White said. "As an owner of a research firm, I thought it is important to get a true account of how those most harshly affected [by the hurricane] really feel. Spending time in this way, using my talents, was my way of getting involved."

She added that while the media is able to capture the tragedy and relief efforts by video and photographs, there is a need to quantify and record the evacuees' experiences and their opinions of the relief efforts.

White and an associate spent three days in Houston speaking to evacuees and occasionally video taping evacuee responses in consenting face-to-face interviews. Her quest led her from the Reliant Center, Reliant Astrodome, Georgia R. Brown Convention Center to St. Agnes Church.

“It’s not surprising how my journey led me to a church,” she mused. “My faith in God was a key reason why I wanted to do this.”

Among the results generated from 30 questions, 54 percent of the evacuees surveyed do not feel that the government is truly committed to the relief efforts. Yet, nearly half (45 percent) are optimistic about their future over the next year.

For more on her findings, download the full report at

About La Detra White and Noble Insight

Noble Insight was founded by CEO La Detra White. Ms. White has over 15 years experience in brand management with some of the world's leading companies. In recent years, she has worked as a consultant with Procter & Gamble, RJ Reynolds, McNeil, Coca-Cola, and many others.

Noble Insight specializes in marketing planning, research, strategy design and implementation.

A graduate from the Harvard Business School, Ms. White is actively involved in her community and works with various non-profit organizations and boards including the Atlanta Children's Shelter and Hopewell Baptist Church.

525 Medlock Rd., Decatur, GA. 30030 tel: 404-373-6944 email: