CEO visits Houston to survey evacuees in the wake of Katrina
September 28, 2005- Armed with hundreds of surveys and a handy camcorder,
CEO of Atlanta-based Noble Insight La Detra White visited shelters in
Houston, Texas to record personal accounts of the Hurricane Katrina
I felt it
was important to accurately document what these [evacuees] are going
though, White said. "As an owner of a research firm, I
thought it is important to get a true account of how those most harshly
affected [by the hurricane] really feel. Spending time in this way,
using my talents, was my way of getting involved."
She added that
while the media is able to capture the tragedy and relief efforts
by video and photographs, there is a need to quantify and record the
evacuees' experiences and their opinions of the relief efforts.
White and an associate
spent three days in Houston speaking to evacuees and occasionally
video taping evacuee responses in consenting face-to-face interviews.
Her quest led her from the Reliant Center, Reliant Astrodome, Georgia
R. Brown Convention Center to St. Agnes Church.
not surprising how my journey led me to a church, she mused.
My faith in God was a key reason why I wanted to do this.
Among the results
generated from 30 questions, 54 percent of the evacuees surveyed do
not feel that the government is truly committed to the relief efforts.
Yet, nearly half (45 percent) are optimistic about their future over
the next year.
For more on her
findings, download the full report at www.nobleinsight.com.
About La Detra
White and Noble Insight
was founded by CEO La Detra White. Ms. White has over 15 years experience
in brand management with some of the world's leading companies. In
recent years, she has worked as a consultant with Procter & Gamble,
RJ Reynolds, McNeil, Coca-Cola, and many others.
specializes in marketing planning, research, strategy design and implementation.
A graduate from
the Harvard Business School, Ms. White is actively involved in her
community and works with various non-profit organizations and boards
including the Atlanta Children's Shelter and Hopewell Baptist Church.